Why are the foods in the mastery PRO range genuinely Super Premium ?
mastery vets and nutritionists work to three essential criteria in order to claim the "super premium" label for dogs.
1. A super premium dog food must be highly energy-giving.
This energy is the determining factor in the weight of the dog, which increases during growth and gestation and should remain constant during adulthood. One may even try to reduce it if the dog is overweight, particularly in breeds that have a predisposition to obesity (labradors, boxers, …).
2. A super premium dog food must be highly digestible.
The external signs of high digestibility are the small volume and firm consistency of the stools, particularly important for easy kennel cleaning. High energy and high digestibility mean that the size of the ration can be kept as small as possible, which respects the dog’s very small stomach.
3. A super premium dog food must supply the 37 essential nutrients that the dog cannot create himself.
The presence of these 37 essential nutrients (vital amino acids, essential fatty acids, minerals, trace elements, vitamins, fibres, etc.), determines the balance of the ration, corresponding to the real needs of the dogs.
